Our mission
We are an evolution of the traditional IP firm. Making the complicated simple and your burden lighter.
We disrupt the brand protection industry by fixing costs, reducing admin, ending distractions and bundling services. We nurture brands by matching the vigour needed in creativity with the rigour needed to protect it.


Who we help
From the history-makers and the household names to the trailblazers, the mavericks, and fellow disrupters…
… put simply: we protect the brands of tomorrow.
How we help
Our annual subscriptions and bolt-on fixed fee packages provide simplicity, certainty and transparency, in an industry entrenched in ambiguity and complexity.



Who are we?
We are a new generation of brand and design lawyers, offering IP protection, management and enforcement services to the most exciting brands out there.
We’re evolving intellectual property services. We watch your brand and not the clock. You won’t find us billing you in 6 minute intervals or rocking up in pinstripe suits. Expect expert legal advice, with a commercial foundation and creative flair.

A plug and play brand protection team, at your service
Consider us an extension to your legal department. We diligently service your trade marks and designs so you don’t have to. Just think of us as one of the team.
Interested?
If you want to know more about how
our services can help your brand or team