BUTTERNUT BOX
Who are they ?
Creators of the game-changing dog food subscription box, Butternut Box started with a dog who couldn't stop farting, and two friends who wanted to build a company that delivers health and happiness to pups. The company creates a variety of meals and treats for dogs which are made to be healthy, tasty and not fill our furry friends with additives and highly processed ingredients.
Ed Carey
Chief Financial Officer
The Problem
A trade mark portfolio spread out across a number of IP service providers, resulting in piecemeal support and disparity in both pricing and quality of service.
The Solution
The perfect marriage between two subscription businesses! Springbird took over the entire portfolio under a single subscription, meaning clear and focused management with holistic and commercially focused advice. The subscription also meant increased certainty on costs, whilst one of the most creative and pun-tastic branding teams out there focused on searching for and protecting the names of its ever-expanding range of products.
Ed Carey
Consolidating a portfolio with a like-minded subscription partner.
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