FEVER-TREE
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IF 3/4 OF YOUR DRINK IS THE MIXER, MIX WITH THE BEST.
Who are they ?
Having created a range of ‘go-to’ mixers for every long drink lover out there, Fever-Tree's business has been built around one simple question: if three-quarters of your drink is the mixer, shouldn’t you mix with the best? The fundamental foundations of the Fever-Tree business have always been flavour, quality and innovation and, following a commitment to deliver all three since 2003, Fever-Tree has grown into one of the most recognisable drinks brands out there.
Alex O’Connell
Head of Legal & Company Secretary
The Problem
The in-house legal team at Fever-Tree were searching for an IP firm that could manage their portfolio proactively and with commerciality. They wanted less legalese and more accessibility. They wanted a safe pair of hands combined with realistic and creative solutions to streamline the protection already in place, ensuring the portfolio delivered value and cost-efficiency. The team was also struggling with the management of its portfolio via excel spreadsheets which needed constant updates.
The Solution
A bespoke subscription gave the team access to the commercially minded Springbird team whenever needed, without the worry of ‘clock watching’. We agreed to provide full management of the extensive IP portfolio with 24/7,real-time access to all case files via our client portal and have already proposed various streamlining measures to save the business cost and focus down its portfolio.
Alex O’Connell
A search for simplicity, accessibility and commercial advice.
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Author Name
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